Strategic advice for premium fashion brands, retailers and agencies.
Twenty years of entrepreneurship form the foundation of my advice today. I help organisations make strategic choices that don’t just sound good, but work in practice.
01 Fashion Retail Consultancy
Strategy Starts with Listening
Every organisation reaches moments where a fresh perspective adds real value. Growth, change or a new direction call for clear choices and an independent sparring partner.
I help fashion brands, retailers and agencies with questions around positioning, commercial strategy, customer experience and sustainable growth.
Not from models or theory, but from over twenty years of hands-on experience as an entrepreneur, retailer and buyer.
02 Buying & Collection Strategy
A Strong Collection Starts Before the Buying Begins
Successful collections are never a coincidence.
Years of building international collections, managing budgets and working with premium brands taught me how important the balance is between identity, commerce and margin.
I support clients with collection building, brand mix, budget allocation, showroom visits, international buying, assortment optimisation and margin improvement.
A collection should not only inspire — it should contribute to a healthy business result.
03 Brand Development
Growing from a Strong Brand Identity
A strong brand sells more than products. It tells a story that fits its audience, its retailers and the market it operates in.
I support fashion brands and agencies with positioning, distribution strategy, dealer selection, market development, commercial growth and brand experience.
Having worked on both sides of the market, I understand the interests of brands as well as those of retailers.
04 On the Shop Floor
Training That Sticks After I Leave
Strategy is only as strong as the team that executes it. I train and coach sales teams on the shop floor — in customer experience, sales technique and brand presentation — so the advice doesn’t stay on paper.
05 Approach
Personal, Independent and Involved
Every collaboration starts with an introduction. I listen, ask questions and identify where the biggest opportunities lie.
A clear recommendation follows, with concrete, actionable steps.
Where useful, I stay involved during implementation — as a sparring partner or temporary commercial support.
- Introduction and needs assessment
- Analysis of brand, collection, market or organisation
- Strategic and commercial advice
- Concrete priorities and next steps
- Support during implementation or temporary assistance
“Strategy only creates value
when it also works in practice.”
06 Get in Touch
Looking for an Experienced Sparring Partner?
Facing a strategic choice, or looking for an experienced sparring partner? I’d be glad to discuss how my experience can contribute to your organisation.