I help fashion brands, retailers and agencies grow with over twenty years of hands-on experience in international buying, brand development, retail and commerce.
I built a premium fashion business where collections, clients, brands, e-commerce, marketing and figures came together every day. Not as an advisor on the sidelines, but as an entrepreneur personally responsible for every commercial decision.
01 Premium Experience
Worked with Leading European Premium Brands
Etro · Fabiana Filippi · Santoni · Antonelli Firenze · Allude · Henry Christ · Peserico
02 Who I Work With
For Brands, Agencies and Retailers Ready to Grow
Premium Brands
Brand Development
Market development, distribution, positioning and market entry in the Benelux.
Retailers
Retail & Buying
Advice on buying, collection building, margin, suppliers and customer experience.
03 Why Benedicte
Practical Experience That Can’t Be Copied
I know how a collection is built — and why a brand succeeds, or doesn’t, within a retail concept. For twenty years, I made decisions that directly affected revenue, margin, customer experience and brand value.
That experience is the foundation of my advice today: sharp, commercial, and always grounded in practice.
20+ Years as an Entrepreneur
Personally responsible for buying, sales, team, webshop, marketing and results.
International Buying
Assessed and bought collections in Milan, Paris, Brussels, Antwerp and Amsterdam.
Commercial Acumen
From collection building and pricing strategy to customer experience, e-commerce and brand positioning.
04 Expertise
Connecting Brand and Retailer
My strength lies in bringing two worlds together: the brand’s vision and the reality of the shop floor. That means looking beyond aesthetics, to sellability, margin, customer behaviour and commercial feasibility.
I speak Dutch, English, German, French and Italian, and work easily with international brands, agencies and retailers.
- Market development Benelux
- Distribution & retail strategy
- Retail buying & collection building
- Brand development & positioning
- E-commerce set-up & advice
- Marketing & content strategy
- Training and coaching sales teams on the shop floor
- Customer experience, sales technique and brand presentation in practice
- Interim commercial support
“No one can copy twenty years of hands-on experience.
That’s exactly what I bring.”
05 Contact
Looking for an Experienced Sparring Partner?
Whether it’s market development, retail buying, brand positioning or temporary commercial support — I’d be glad to think along with you.
In addition to my work as a fashion consultant, I am a co-founder of Oliviero — an independent consultancy for interior and outdoor living. More information: olivierodesign.nl